Today I was invited to speak at the ICCIA‘s “Leadership Talks” series on “Achieving Sustainable Tourism: Challenges and Opportunities.”
I am grateful to have the chance to speak with such a diverse audience and alongside speakers like Randy Durband, Wiwik Mahdayani, and Amine Ahlafi. It’s a shame we didn’t have enough time for a bigger Q&A discussion at the end, but glad to be able to share more about our work.
I spoke with Dr. Norhayati’s business class at the University of Wollongong in Dubai (UOWD) last about destination management and sustainable tourism. Dr. Norhayati designed a series of guest lectures for her capstone business courses where experts in different industries talk about how they’re integrating sustainability in their work. From social entrepreneur, sustainable finance/accounting and fashion, I joined as the sustainable tourism guest lecturer.
(video password: 4xHW32DB)
I love how she’s captured the intersecting and all-encompassing nature of sustainability across the different industries for her students, as that’s something I wish I was exposed to more as a bachelors student.
Because Dr. Norhayati gave me a generous time slot to go over the subject matter (and because her students were already familiar with many of the concepts of sustainability), I had fun organizing the talk to move from the current state of affairs into what I’m trying to do at the GDS-Movement.
I tried to drive home the message that tourism doesn’t have to be this awful thing that happens to beautiful fragile places that displace and exploits locals and their land, but that tourism could be a source of equity and good stewardship if properly managed and monitored.
This is a topic that’s been researched and discussed extensively and exhaustively, but I still approach the idea with awe that instead of feeling guilty or forcefully turning a blind eye on your impact during your travels, perhaps your trips could actually leave a place better than you found it. I love the idea of travellers being welcomed and made to feel at home, and mutual respect and dignity are shown between both locals and visitors. This does happen on occasion, of course, but in my experience, the sad reality tends to skew more towards disrespectful and unaware tourists littering and disturbing disenfranchised locals. It’s an awful feeling to see (particularly in Bali or Thailand) waiters or bus drivers swallow their discontent as they see their jobs through in serving a boisterous group of unaware travellers. Seeing the inequity in Asian destinations and the negative impacts of tourism in my home country of Malaysia is what put me on the path of sustainable tourism in the first place (I may write more about this in another post).
You can watch the talk here. Password 4xHW32DB
Last September, I was talking to David Peacock about something work-related and ended up shooting the breeze about all the things I was learning at the GDS-Movement, and he said I should share my insights on a webinar he was speaking at. I was hesitant at first because I’d only been with the GDSM for three months, so I didn’t feel like I knew enough about the company to be talking about them publicly so soon. But he said that he wasn’t looking for an expert’s perspective, and I thought that’s great, I enjoy speaking unofficially as a non-expert. My CEO was all for it so I agreed.
The talk was titled “Sustainability: DMO‘s Must Take an Active Role or Face Irrelevance” hosted by the Tourism Management Institute (TMI) and you can watch part of the discussion here. We talked about how different DMOs approach (mis)managing their destinations by including sustainable practices and their resident’s opinions – or not, to their own detriment, now or later.
Even if you haven’t listened to his podcast on the Future of Tourism, you can tell that David is an excellent interviewer and orator because he was able to draw out information from me and others in the session, and it turns out that I did know a few things after all (it’s always nice when your interviewer is able to extract info from you and make you look good).
Still, the chance that I may misrepresent something from my new role lingered in the back of my mind, which resulted in a semi-permanent look of anxiety on my face throughout the webinar.
It turned out to be a really fun and engaging experience, and Peacock moderated a Q&A discussion that got audience members from different DMOs sharing news about what they’re doing to transition to a more inclusive and sustainable future. My colleagues Rebecca and Jess were also part of the Q&A and shared their wisdom and insights too.
Eventually, this cross-collaboration led to a highly-engaging discussion between my CEO Guy Bigwood and David Peacock. You can watch their interview below or listen to the podcast episode on Spotify.
Khalisah Stevens 